Public relations
Predrag Grubić
Phone: 385 (0)52 801 122
Phone: 385 (0)52 801 115
Fax.: 385 (0)52 813 587
E-mail: predrag.grubic@adris.hr
News
Innovation and business expansion to strengthen TDR’s leading position in the South-East Europe
Friday, June18, 2010
Ronhill Unlimited Introduced: The first tobacco brand with an interactive packaging
Rovinj, June 18, 2010 – the leading regional cigarette manufacturer has introduced its new major innovation – Ronhill Unlimited, the first tobacco brand that innovates QR technology. The new line of the most popular regional brand brings a revolutionary blend of design and technology: interactive packaging. This giant step forward, unique in the world, is yet another confirmation of TDR’s leading position in innovation. Ronhill Unlimited was exclusively presented at the TDR’s Board of Directors meeting with the press representatives from the entire region at the Kanfanar factory.
“Innovation in business strengthens TDR’s leading position in the south-eastern Europe furthermore. After the momentum in the year 2009, when production portfolio was increased by 30 percent, we continue to innovate in 2010, and Ronhill Unlimited is a true revolutionary breakthrough in the design of cigarette brands. Innovation and business expansion are the basis for the future development and sustainable growth of TDR” says Davor Tomašković, the CEO of TDR.
TDR is the leading cigarette manufacturer in the South-East of Europe with the market share larger than 25%. In 2009 TDR has achieved sales exceeding 12, 5 billion cigarettes and revenue of 231 million Euros. One in four consumers in the region use TDR’s products with Ronhill being the most popular regional brand. More than 6.6 billion cigarettes were exported into foreign markets. TDR is the largest manufacturing company with Croatian ownership and is one of the leading exporters with more than 50 percent of their sales realized on foreign markets, and tobacco is, after sugar, the most important Croatian export field crop.
Besides Croatia, TDR buys the tobacco in the entire region. In the production process more than 85 percent of the resources and materials used originate from Croatia and the region and thus TDR greatly contribute to the development of national economy on all markets where they operate. TDR pays 500 million Euros into Croatian budget yearly, in Bosnia and Herzegovina it deposits 70 million , in Serbia 38, Slovenia 20 , Macedonia 9, Kosovo and Montenegro 3 million Euros each.
Innovation and business expansion in the region and into new markets are the basis of the further sustainable growth of TDR. An important step on that way is the breakthrough into the challenging market of the south-western Asia and building of the new factory in Iran. This investment is 30 million Euros worth and the factory should start production by the end of next year.
